How important are links to your Google ranking?
The short answer is that they are VERY important.
Experts in the SEO industry put the value of combined links and domain history at about 50% of your capacity to rank.
The long answer is that they are very important but have to be done right. Mass linking will get you penalized. And it's not just the quality of the sites that link to you, but also your pattern of link growth (link history) and whether the sites that link to you are about the same topics as the particular keywords.
What are the important factors?
- How long have the links been in place.
- Quality of domains and pages sending the links.
- Topicality of the pages that link to you (and vice versa).
- Anchor text of links.
- PageRank and other weighting.
- Registration history.
- Domain age.
If you'd like more advice on how to create a lasting link-building strategy, please contact Richard Quinn on 1300 13 89 31.
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