Articles on web development and marketing
FireStarter Resources: Articles for Australian web marketing
The rules have changed: online marketing and the future
An Introduction to Second Life
Sick of your first life. Why not get a Second Life. Here's our explanation of Second Life's virtual world, and how businesses are positioning themselves. read full article>An interview with Naomi Simson of Red Balloon Days
Naomi Simson is the founder and CEO (Chief Experience Officer) of RedBalloon Days. She has shared with us her experiences on managing an online business and her views on the Internet. You can find the list of all the websites and blogs mentioned at the end of the interview. The following is an edited version of the interview. read full article>What is Web 2.0
The Web 2.0 phenomena has driven a new boom in Silicon Valley and inspired the launch of literally thousands of new internet companies. Sites branded “Web 2.0” have enjoyed wild success in just about every vertical market. So what's it all about... read full article>Web 2.0 - Who Are They?
Following on from our article on Web 2.0 last month, we have included a list of the hottest Web 2.0 sites by their respective categories. Refresh your memory by visiting the article one more time by visiting the "What is Web 2.0" article. read full article>Content management(CMS): self-managing your website; the hows and whys
Can you (the small business owner) manage your own website?
In this article I explore the real benefits of self-managing your website content…and I’ll give you a clue: its not about saving costs its about saving time. I’ll also give you some ideas about how to weigh up if content management is right for your business read full article>Getting smart with Rich Text Editors in CMS
So you've got a new CMS website. So how do you keep the design looking good as you add new pages? This article explains the benefits and pitfalls of your new power as "master of your own domain" read full article>Email marketing: successful permission-based marketing
The SPAM Act - what is consent?
In my last article I talked about the importance of permission - from a marketing perspective. In this article I discuss how “permission” or as it called in the statute “consent” is now legally required in Australia. read full article>Permission, do you have it?
Permission: do you really have permission? We're not talking about legal permission under the SPAM Act, but more than that, true and active permission from you contacts read full article>Functional html email delivers results
This article covers the many crucial benefits HTML brings to email, such as search, navigation and links back to your web site; one of the easiest two-way interaction mediums we have at our disposal. read full article>Mobile Madness, how can it benefit your business?
Mobile Madness, how can it benefit your business? A look at how business can use sms and other mobile marketing to develop business read full article>Persuasion: copy and design designed to sell
The importance of landing pages for customer conversion
Organic searches deliver very good returns for clients but take anywhere from 1 - 2 months to really start delivering leads, once they do our clients wonder how they ever managed without it! The means to get fast results, and I mean from the day you upload your first advert is to start a pay per click campaign using Google Adwords. So they clicked on your ad (costing you anything from 1 cent to $10), how do you ensure the best return for each click? read full article>Blogs ARE Changing Business NOW
Your web developer will ask you to "provide all copy in electronic" format. What do they really? Here's our take on how we'd like our clients to provide us with their web copy. read full article>A website that makes you money
That is, of course, the idea of any commercial website. Even a ‘brochure’ website without a shopping cart is there because you think people will refer to it before ringing to make the purchase, right? Even if you just want to direct people to your phone number or your shop, it’s still there to help sales. Maybe now’s the time to do a quick calculation… read full article>How to write great sales copy for the web
This article deals with the main points to consider when writing active sales copy for Australian web sites read full article>Archives
- January 1970
- Creating Clients From Effective Copywriting (01-Jan-70 10:00)
Web analytics: measuring the success of your website
Measuring success of your website
Web statistics and web analytics are useless unless you have a web strategy to measure against. This is the first in a series of articles about Measuring website success. read full article>De-mystifying technical stuff
A quick guide to ecommerce
A users guide to how to set up eCommerce for an Australian website. This is a simple explanation of how Payment Gateways and other payment services work. read full article>How to format content for your web developer
Your web developer will ask you to "provide all copy in electronic" format. What do they really? Here's our take on how we'd like our clients to provide us with their web copy. read full article>Online marketing (and a bit of offline too)
Introduction to Affiliate marketing
This article discusses using affiliate marketing by business with services or products to sell. (There is another side of the business; selling the products and services of others as an affiliate.) Many successful businesses use affiliate marketing to sell their products/services. In Australia, such companies are Allianz Insurance, engin Broadband. read full article>The importance of landing pages for customer conversion
Organic searches deliver very good returns for clients but take anywhere from 1 - 2 months to really start delivering leads, once they do our clients wonder how they ever managed without it! The means to get fast results, and I mean from the day you upload your first advert is to start a pay per click campaign using Google Adwords. So they clicked on your ad (costing you anything from 1 cent to $10), how do you ensure the best return for each click? read full article>Using Video To Build Your Business
Why you should use online video to syndicate promote and expose your business with syndicated online video for practically free of charge! read full article>More to life than Google with PPC?
Why you should use online video to syndicate promote and expose your business with syndicated online video for practically free of charge! read full article>Archives
- February 2007
- Using Video To Build Your Business - Part 2 (07-Feb-07 10:38)
- Blogs ARE Changing Business NOW (07-Feb-07 10:38)
- Online Networking Sites (06-Feb-07 11:34)
- Offline Networking Tips (01-Feb-07 12:24)