Calls to action on your website

 We often talk about a “Calls to Action”, using your copy and design to drive visitors to take some action. 

We always talk about the big five: Subscribe, Purchase, Visit, Call, Download.

 Here’s a few others that can be measured, and you may not have thought about:

  • Submits personal information
  • Subscribes to a RSS feed
  • Prints a page
  • Uses “email this to a friend” functionality
  • Spends more than 10 minutes browsing the site
  • Looks at a set of important pages, such as a Product tour.
  • Views a set number of of pages during a visit
  • Clicks on a particularlink to leave the site
  • Search for a specific product or piece of information

Based on a list at http://webanalytics.wordpress.com/2006/05/20/top-10-kpi-key-performance-indicators/

Categories: Persuasive copy and design,Usability in web design,Web analytics,Online marketing

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