Email marketing blog

Top 7 ways Outlook 2007 will break html email

We mostly design html-email to allow a fair amount of backwards compatability, so we avoid many of the latest css rendering issues. Tables continue to be the best way to maintain consistency across different email systems. However, having read the MS specifications, in detail at MSDN the issues are worse that I thought, even for conservative email designers. read full article>

Email marketing open rates for industries

Heres are some interesting statistics on open rates and bounce rates for email marketing campaigns across various industries... read full article>

Technical requirements for html email

Requirements and best practice for setting up html email from a technical perspective read full article>

Content is king - a guide

Content is king!

  • Your content must be relevant, timely and useful.
  • Relevant - it has to relate to your reader?s business, or interests
  • Timely - deliver when your readers have time to read
  • Useful - it must provide benefits to the reader
read full article>

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