Tracking external links with Google Analytics

External links are any links that are not to actual pages in your website.

See example code at:

http://www.google.com/support/analytics/bin/answer.py?answer=27242&ctx=sibling

and for Flash tracking see:

http://www.google.com/support/analytics/bin/answer.py?answer=27243&ctx=sibling

You can also track Javascript events.  This has interesting ramifications because it would allow you to track where users are going on the webpage with their mouse, by tracking rollover events!

http://www.google.com/support/analytics/bin/answer.py?answer=27244&ctx=sibling

The use of javascript has other interesting implications.  For example, you could pass the particular configuration of a page to track page variables for split testing.

Categories: Web analytics

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