The Fountain of Knowledge
Welcome to FireStarter's Knowledge Base - If you can't find it, just ask...
Articles and advice
We write at least one new article a month.
Here's a some recent articles.
An Introduction to Second Life
Sick of your first life. Why not get a Second Life. Here's our explanation of Second Life's virtual world, and how businesses are positioning themselves. read full article>Introduction to Affiliate marketing
This article discusses using affiliate marketing by business with services or products to sell. (There is another side of the business; selling the products and services of others as an affiliate.) Many successful businesses use affiliate marketing to sell their products/services. In Australia, such companies are Allianz Insurance, engin Broadband. read full article>The SPAM Act - what is consent?
In my last article I talked about the importance of permission - from a marketing perspective. In this article I discuss how “permission” or as it called in the statute “consent” is now legally required in Australia. read full article>The importance of landing pages for customer conversion
Organic searches deliver very good returns for clients but take anywhere from 1 - 2 months to really start delivering leads, once they do our clients wonder how they ever managed without it! The means to get fast results, and I mean from the day you upload your first advert is to start a pay per click campaign using Google Adwords. So they clicked on your ad (costing you anything from 1 cent to $10), how do you ensure the best return for each click? read full article>For a full web marketing articles list click here
Our blog space
These are our thoughts, ideas and useful links. Here's an idea of the last 3 posts:
Web 2.0 and Usability
read blog item>Top 7 ways Outlook 2007 will break html email
read blog item>AJAX vs Flash for Rich Interfaces
read blog item>There's plenty more at web2grow blog
Online tools
We are adding our online tools to help you develop your content and much more...
This is a collection of links to useful online tools that you can use in your web marketing and in managing your content management system.
FAQs
Everything you need to know about about developing your website. Our FAQs are slanted towards helping our clients, but they cover topics that should be of interest to anyone about to start on the web development process. FAQs are growing everyday: and cover a full range of topics relating to Design, Flash, Stock images, Content preparation, Search engines and much more...