Google ROI and emarketing
Good short article on where to start, before analytics. If follows very closely the process I use in my eMarketing Presentation:
1. Strategy = lead generation
2. Objectives = More qualfied leads
3. How to? = Narrow focus to qualified leads /increase conversions
4. Measure = measure actionable goals
What goes unmentioned is “Respond”. And for us that’s about responding via: eMarketing (qualifying traffic), usability (make it easier for visitors to convert themselves), Persuasion = copy and design (persuading visitors to take the conversion steps).
Categories: Persuasive copy and design,Usability in web design,Web analytics,Online marketingWrite a comment
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