Intentional blindness and gorillas
In one of my presentations I use a number of elephant jokes - and sometimes refer to the elephant in the room, the one we don't want to talk about. But what about the gorilla in the room. This sounds very scary - but its not that we ignore it - we actually don't even see it.
Read more about intential blindness and some bizarre video experiements that deomonstrate, that on the balance of probabilities, you won't see the gorilla either.
http://www.marginalrevolution.com/marginalrevolution/2004/02/you_see_only_wh.html
Oh, and Marginal Revolution is an interesting blog. Its topic seems to be about the impact of social/phscological factors on business, but the posts range in topics - check out nazi humour!
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