Online Marketing
the right message, the right time
FireStarter uses a balanced mix of strategy, technology and creativity to create innovative and engaging online campaigns, to deliver measurable leads to your business.
Our strengths in the core areas of search engine marketing and email marketing help you to increase your exposure and reach new customers, and provide tools to strengthen relationships with existing contacts and clients. We also utilise the power of social marketing (blogs, networking services, videos marketing etc) to get your voice heard in the online clutter.
Search marketing
Search engine marketing (incorporating search engine optimisation to increase your rankings and paid rankings) is the most cost effective way for you to reach qualified prospects searching for your products or services. Its the fastest growing and most indispensable marketing strategy any organisation serious about succeeding online must consider. We work with clients to get the right balance: using PPC to deliver immediete traffic to test the market and measure the effectiveness of your website in converting visitors to customers, and investing in search engine optimisation for long term benefits.
FireStarters clients have benefited by:
- Actively reducing offline marketing spend while increasing enquiries, leads and sales
- High visibility organic search engine results
- A solid stream of pre-qualified and targetted leads on a very low cost per click basis
- Connecting to the 94.4% of Australian internet users using search engines to find information, products and services
- Consistently outperforms other mediums delivering massive lead generation and return on investment
- Delivering your business at the exact moment they are researching for purchase
Our Search Engine Optimisation services, don't just give you 1/2 the picture. Search engine marketing is a journey - and to we need to work WITH you to do it well. What makes our programs unique is that, in addition to our expert services, we educate you in how search engines work.
Our services include: Search Engine Optimisation, Link Building, Content Development, Pay Per Click (Adwords)
Find out more about our Search Engine Marketing programs here
Permission marketing
Using pervasive technologies such as email, RSS, and SMS we help you to stay in touch with your clients and prospects.
Email marketing is a powerful tool that can help you to:
- Sell more products and keep your brand in front of your customers
- Make repeat sales quicker as customers order there and then from your email
- Generate more referrals as customers pass your 'specials' to others
- Increase productivity as sending your message to 10 or 10 thousand people takes the same time
- Reduce your marketing costs as you reduce the need to print brochures and flyers
- Become better at marketing as you learn instantly what your customers respond to
- Integrate your email offers with automatic sms follow ups and upgrade your whole marketing effort
Our services include: Self-managed email marketing, Campaign management, 1-to-1 email branding, Email template design.
Find out more about our Permission Marketing services here
Social marketing
Social marketing is about establishing personal relationships in the marketplace. By giving your company a personality (which is a reflection of the personality of you and your staff) you can more fully engage with potential clients. If you'd like to use YouTube, LinkedIn, Digg and a host of other social networking sites to develop a personality for your business - talk to us.
Our services include: strategic advice, Video Marketing, Link Building (also part of our search marketing services), Online PR, Content Development and more.
Deliver the right message to the right person and create momentum for your business by contacting FireStarter now!