Qualatitive measures of website success

Interesting articles about the importance of quality measurement, as opposed to quantative statistics.

The key point. Statistics can tell you “what”.  You need qualitative feedback to tell you “why”

http://www.kaushik.net/avinash/2006/05/overview-importance-of-qualitative-metrics.html

 Qualitative measures includes:

  • Surveys
  • Feedback forms
  • User “watching” eg. eye-recording, cameras
  • split-testing
Categories: Persuasive copy and design,Web analytics,Online marketing

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