Firestarter

Over the years Richard has built up a phenomenal amount of content. By virtue of his affiliation with the professional body that regulates his industry he also receives regular updates that need to be distributed. The previous site was difficult to navigate and being hosted in the US it was also quite a laborious task to update so it never got done. We worked on a design that allowed Business Growth Strategies to present a very professional image to their clients while providing an easy to use interface to locate and act on the content.

• Design was tired, boxy, dull and at least seven years old
• No easy break down of core services, difficult to understand for potential clients
• No incentive for engagement with the business
• No means to automate the marketing and management of leads into the business

We developed a new design on a brand new open source content management system, migrated and repositioned the content, worked with Richard on the message the site presented to new visitors and existing clients.

Business Growth Strategies required a new web presence, the previous site was well, both design and functionally challenged...

The results have been impressive:

• First page ranking in Google under relevant keywords
• A premium visual look to the site
• Content extensively upgraded each month
• Email marketing campaign has expanded direct marketing list

Richard Ireland of Business Growth Strategies says:

We had the previous site for so long and put up with the comments about the layout and difficulty in finding the important information. FireStarter solved these issues and more. We are getting great results from our downloads and email marketing.