Show Mummy The Money

Show Mummy The Money is the title of a new book written by Melbourne based Author, Sonia Williams. Sonia required an engaging platform to deliver business advice to Mothers and women in general wishing to start their own businesses.

We implemented an integrated content management and emarketing strategy, this has increased her traffic massively with a brand centric design and automated lead capture and management system. It has grown her database by over 1500 subscribers in the last 3 months. She continues to gather momentum and grow with the upcoming release of her new book coming out shortly called "Raising a Business".

Sonia had issues with her existing site, being a "flat" it had no real means to easily add new content. Being the extremely determined woman she is, she actually taught herself how to use Dreamweaver so she could do just that.

Sonia's immediate requirements were;

  • An easy to use content management system
  • Ability to add a huge amount of content and be found easily with the navigation
  • A mini-store to sell "Show Mummy The Money" and "Raising a Business" titles
  • An automated lead generation and capture mechanism to give away free guide on sign up
  • Create a branded newsletter and measurable eMarketing campaign for the brand

 

Results

Sonia has received fantastic feedback about the site and it heavily leveraged the existing branding of the first book, she is now onto here second and knowing Sonia she is probably up to planning her fifth!  

Show Mummy The Money has received the following specific results:

  • First page ranking attained in Google under relevant keywords very quickly
  • Site hits increased by 240% in the first four weeks and following Sonia's innovative PR it has skyrocketed since
  • The site has literally no limit to the amount of content that can be added to it so their is always somethinig fresh for her visitors to read
  • Video content just released in new viral player is generating hits to the site and is available on the net via syndication
  • She distributed over 1500 previews of her book in return for visitor details within 3 months adding huge numbers to her database very quickly
  • Due to the promotion she continues to increase her database for the business exponentially
Sonia from Show Mummy The Money says:
I am extremely happy and continue to refer your services to anyone who asks, in conversations about my site and will continue to do so its rare to find such great web developers! I consistently receive great comments about how fantastic the site looks! and how much info is there... FireStarter doubled my subscribers inside 6 weeks which had dramatic results on my book sales! You showed This Mummy The Money! 

 

Credits

Account Manager

Kevan

Project Manager

Richard

Designer

Csaba

CMS Integration

Marc

Testimonial

FireStarter doubled my subscribers inside 6 weeks which had dramatic results on my book sales! You showed This Mummy The Money!

Sonia Williams

Services