Firestarter

The client required an open-source CMS and Sugar CRM integration ensured that captures leads and enters them automatically into their Sugar database without double handling. Event promotion and third party sales integration assisted in the success of this world first event.

• Web site fully integrated with Suger CRM
• Web site built on portable open-source platform
• Integration with Booking and ecommerce for events
• Page and topic specific ad serving to promote sponsorship
• Design and development of eye catching edgy corporate style tabbed site
• Complimentary email marketing design and implementation
• Search engine optimised build with keyword research and guidelines for adding content along vertical themes

The SAND (Secret of Action & Networking Days) introduced a revolutionary way of opening unlimited opportunities to business based on the principles of the World best selling book "The Secret". The site had to be unique but not too far from the business culture that would be accessing it and referencing the site.

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The final result was one of the quickest and polished results we have had for a site built in 9 days. The reason for the short deadline was that within 6 weeks of the idea being conceptualised by Paul Lange, a number of global events had been set up and international representatives put in place. The website had to go live for media opportunities to be met in Europe.

In co-operation with representative from the United Kingdom, United States, Russia, Denmark and local representatives here in Australia the site ranked and delivered sell out ticket sales in a very short time.  

The results have been impressive:

• Ranking very highly in Google and MSN under The Secret and SAND within 4 weeks of launch
  
• Globally located representatives had access to easily update the information relative to their specific locations under specific roles and permissions
• Sold out of the majority of each Australian date within weeks of promotion via the eCommerce section of the site
• The built in blog received a huge amount of hits and interaction that promoted the concept at a grass roots level
• The integrated lead capture with Sugar CRM eliminated double-handling and organised contacts and allowed real-time up to date marketing to take place
• Custom eMarketing campaign delivered great open (51%) and click thru rates (72%).

We had the pleasure of meeting some of the world's formost speakers in this fascinating area of business (John DeMartini, Lynda Dyer, Richard Hill and Ron Lee) and continue to work with some of them today. What an amazing experiance!

Paul Lange, Director for The SAND:

I have literally been blown away by what these guys have done for us. They put their personal lives on hold for 9 days for us to meet our deadline. Their commitment was every bit as great to this project as ours is, I cannot adequately describe the impression this has left on me but suffice to say there may as well not be any other web developers on the planet. I am their number 1 fan. You will always have my appreciation and gratitude for your work on this project. 

Sunil Jha, former Director of Strategic Planning for The SAND 

Kevan and his team at FireStarter was engaged by The SAND, where I was the Global Director Strategic Planning, to design and build their website. Their energetic and positive attitude towards the project and willingness to assist is highly commendable. The team at FireStarter managed, despite very harsh time constraints, to design and build a custom site in approximately 9 days! Throughout the whole process Kevan and his team worked late hours to launch the website in time for our media opportunities. I will highly recommend Kevan and his team to anyone wishing to develop any form of online marketing solution. 

Jenny Richards, formet Global Operations Director for The SAND

FireStarter are passionate about their business and this attribute shines through in their dealings with clients. They use state of the art technology to produce excellent results at a very reasonable cost and goes above and beyond reasonable expectations to complete the job in a timely manner. FireStarter are communicative, trustworthy and reliable and I would not hesitate to recommend them as expert web developers with great heart. 

Analise Alsbrooks, former Director Media, Sponsorship & PR for The SAND

Kevan has a great work ethic and a FANTASTIC sense of humor. He is brilliant. We were on a tight time schedule to get the website up and Kevan was Grace under fire. He was accepting direction from multiple teams of people and never lost his cool. The site is up and he continues to be a resource. Definitely will look for any opportunity to work with FireStarter again!