Firestarter

Tomahawk Media had issue with a very dated black website design that was unsuitable for their target market.

• Flash based menu's left the menu options impossible to read by search engines
• Beeping menu buttons were unsuitable for corporate and business focussed site and was actually annoying
• Black backgrounds are unsuitable to read decent size articles which was the whole point of the site
• The Tomahawk Media team were suffering with poor response times from existing web developers
• The site had limited content and due to the structure of the navigation did not have room to grow
• The content management system was difficult to navigate and therefore was painful to use and wasted a lot of time. This resulted in the site not being updated as much as it could have been
• There was no ability to serve adverts and track their clicks which in turn restricted the companies ability to earn revenue from the site
• No automated lead capture, all contacts had to downloaded in a csv and uploaded into an email program manually
• Their were no subscriber automated email responses or email campaign tools in place
• Everything took time and was painfully manual for the team which left them struggling to market online without huge effort

It was relatively straight forward for us to turn this situation around for Tomahawk Media, taking our leading edge tool set and wrapping a new and consistent branding across all of their online channels as below;

• Redesign the site in line with their target audience
  
• Compliment and ensure familiarity with the magazine layout making it easy to cross over from one medium to the other
• Apply the design to an open source content management system
• Migrate and rewrite the content where required to ensure keyword relevancy in vertical themes across the site
• Integrate non-intrusive advertising areas into all templates to create an additional revenue for Tomahawk Media
• Integrate an automated eMarketing system and complimentary design into a digital marketing platform
• Final optimisation, flight check and launch

The team at Tomahawk Media have been fantastic to work with. When a proactive team are willing to put the effort it takes into their business it makes a huge difference to the end result, the quality of the content in the site and eMarketing directly reflect the very same quality reached with their flagship title Wealth Creator Magazine. 

Peter Quilliam National Events & Advertising Manager Wealth Creator Magazine

FireStarter were able to satisfy all of our needs as we were in the process of redesigning our website to a more user friendly, and attractive site. FireStarter were also able to provide an email marketing programme that we use every week promoting news and offers to our database. This has also resulted in a better relationship with our subscribers as well as generating additional revenue. The reporting system supporting the email marketing campaign is also a fantastic way to monitor results. 

The specific results have been excellent:

• Subscribers have voted with their subscriptions to the new site design and regularly receive positive feedback about the new design
• Wealth Creator Magazine has consistently ranked in the top three positions on page one of Google since launch under terms "Business Magazine" and "Investment Magazine".
  
• Due to great positions on Google/MSN/Yahoo subscription to their newsletter has risen exponentially
• Engaging their articles online has created greated great opportunities to promote direct magazine subscription
• Ability to quickly and easily update articles enables staff to keep the site updated
• Automated archiving allows newer articles are archived which in turn reduce the time spent managing the site for staff
  
• Fully automated lead gathering integrated with eMarketing service and custom campaign design
• Adserving module for content management serving relevant ads based on vertical themes within the website to ensure maximum click-thru

Peter Quilliam

We have seen an increase in the number of people visiting our site as well as an increase in the number of people registering to our online newsletter – something that we have been trying to get for a long time. The SEO that FireStarter implemented has worked really well here. As a result we have implemented google adwords to the site due to the increased traffic, this has resulted in creating another revenue centre for the company. Integrating this into the site was very easy as a result of the work already done by FireStarter. We have received lots of positive comments from regular users of the site, telling us that the article layout and general navigation around the site is much improved.

As a result of the email marketing module we have grown the exposure of our magazine “Wealth Creator” as well as our seminars that we run. Subscribers now eagerly await our weekly email blasts to read the latest news and views that are published by our editor.