Links are very important but have to be done right. Mass linking will get you penalized. And it's not just the quality of the sites that link to you, but also your pattern of link growth (link history) and whether the sites that link to you are about the same topics as the particular keywords.
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Google has made some alterations to its algorithm in order to reduce the effect of 'Google bombing'. This means that a search for 'miserable failure' will no longer lead to President Bush's homepage at The White House.
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Great Writing/Multimedia/Tools + Interesting Subject Matter = Link-Worthy Content
Link-Worthy Content + Solid User Experience = Great Website
Great Website + Proper Optimization Techniques = High Rankings
High Rankings + Proper Keyword Targeting = Tons of Traffic
Tons of Traffic + Effective Monetization Strategy = Successful Business Model
Succesful Business Model + Physical & Emotional Health = (Most) Everything You Ever Wanted
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Instant site maps for those who don't have a CMS that can do it for you :)
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