Yahoo starts to assess quality in ranking PPCv
Yahoo! is going full speed ahead with the relaunch of Yahoo Search Marketing for PPC and its new ranking model which will focus on advertiser quality, relevancy, bid price and performance instead of the current bidding only placement system.
I can't see how this is different from Googles AdWords quality ranking system - but there's a patent to say it is!
Here's some tips from the article:
Call to Action in Active Ad Copy
2. Compelling Title Tag
3. Geotargeted Advertising
4. Use of Searched Keyword in Ad Copy
5. Use of A/B Split Ad Copy Testing to See Which Works Better
6. Try Dayparting : Running More or Less Ads During Certain Part of the Day
7. Test Landing Pages : Run With the Higher Converting Ones
8. Inclusion of Text Based Keyphrases on Landing Page
9. Use Keywords in Landing Page URL
10. Use of a recognizeable domain
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